2018 Dirty Thinkers’ Choice Awards Winners

beauty cosmetics makeup skincare

At Think Dirty, we love celebrating the changemakers in the clean beauty industry. 2018 is no exception! Over 4,500 Dirty Thinkers have voted, here what their fave products from 2018 were. Every winner was selected by Think Dirty app users, social media followers, and lovers of clean beauty! Congratulations to all the winners and thank you to everyone who voted!

Skincare Winners 

Best Cleanser: Pure + Simple — Sensitive Cleansing Milk

Voters loved this 2-in-1 milky cleanser and makeup remover. It gently cleanses, hydrates and plumps your skin. Perfect for dry and dehydrated skin ( perfect for winter). This cleanser removes makeup and impurities without stripping moisture or irritating sensitive skin. The runner up was Derma E Anti Wrinkle Cleanser, an amazing anti-aging product!

Best Toner: Province Apothecary — Invigorating + Balancing Toner

Province Apothecary’s toner lives up to its’ name and the voters agreed! This toner smells so fresh and is the perfect morning boost. This spray toner feeds your skin with nourishing botanicals and re-balances after cleansing. The alcohol-free formula hydrates and smooths skin without disrupting the natural pH. It also controls the appearance of oil and enhances the performance of oil serums for brighter, firmer skin. The voters also loved Primally Pure’s Everything Spray for its’ multi-tasking power.

Best Moisturizer: Alitura Naturals — The Alitura Moisturizer

Alitura Naturals took home the trophy for their ultra-effective healing and anti-aging moisturizer. The Alitura Moisturizer blends organic botanicals like Sea Buckthorn and German Blue Chamomile with organic extracts like Wilelaiki Raw Honey and Bee Propolis. Awakening your skin cells, refreshing your complexion, and promoting new cell growth. Taking second place was Pure + Simple’s Brightening Hyaluronic Lotion.

Best Eye Cream: Chagrin Valley Soap & Salve — Whipped Squalane Face & Eye Mousse

This silky face and eye cream formulated with Shea Olein and Olive Squalane was voters’ favourite! It’s gentle enough for the skin around your eyes, and promotes new cell growth to combat signs of aging. Runner up was Edible Beauty Australia’s Gold Rush Eye Balm formulated with real flakes of gold!

Best Serum: Alitura Naturals — The Gold Serum

The Gold Serum from Alitura Naturals took home the gold! This serum is guaranteed to take your skin from lackluster to luminous. A vital addition to any skincare routine, its regenerative ingredients will give you that “lit from within” glow. The silver medal winner was Pure + Simple’s Collagen Elastin Plus for its powerful anti-aging properties.

Best Exfoliator: Pure + Simple — Lactic Acid

Exfoliators don’t have to be abrasive to be effective! Voters loved this non-abrasive exfoliant for its ability to reduce blemishes and unclog pores. This gentle exfoliant dissolves dead skin cells without scrubbing. It is perfect for those of us with sensitive skin. ‍♀️ Runner up was Skinny & Co.’s Vanilla Sugar Facial Scrub formulated with ‘Skinny’ coconut oil.

Best Face Mask: Alitura Naturals — The Alitura Clay Mask

This truly unique mask drew an overwhelming number of votes. This “all-in-one” facial treatment thoroughly purifies the skin at its deepest layers and gives that desirable glow. This blend of 9 nutrient-dense ingredients exfoliates dead skin, reduces pore openings, stimulates blood flow, and encourages the growth of new skin cells. Our voters also loved Pure + Simple’s Purifying French Clay Mask!

Best Acne Treatment: Pure + Simple — Balancing Black Mud Turmeric Lotion

This lotion won voters over with its powerful blemish fighting ingredients. Black Mud from the Dead Sea and turmeric root have natural anti-inflammatory properties. The lotion also encourages wound healing and prevents acne scars. Runner up was Skinny & Co.’s Clarifying Facial Cleansing Balm, which voters loved for its multi-tasking properties.

Makeup Winners 

Best Mascara : Fitglow Beauty — Vegan Good Lash+

This vegan mascara won voters over with its 3 in 1 action. It amplifies lash volume and length, while nourishing lashes with botanical extracts and plant protein. Yes, this one makes your lashes fuller and denser so you can go makeup free (sometimes)! Voters’ second fave was Rejuva Minerals Mega Lash for its thickening and lengthening power.

Best Lipstick: 100% Pure — Fruit Pigmented® Cocoa Butter Matte Lipstick: Cassia

This lipstick was voters’ favorite for its matte yet hydrating formula. No dry flakey lips, just pure fruit derived pigment. The pinky nude is also universally flattering! Runner up was Suntergrity’s LIP C.P.R. Broad Spectrum SPF 30 lipstick. Its hydrating and protective formula won over many voters.

Best Concealer: Fitglow Beauty — Conceal+

Voters loved that this concealer goes beyond camouflaging problem skin to treat and improve its condition. The creamy texture blends flawlessly into the skin and provides a potent cover up to areas that need more coverage. Voters also loved Rejuva Minerals Concealer Powder for its unique formula.

Best Blush/Bronzer/Highlight: Urban Minerals — Light Reflective Hylite + Divine Matte Contour Kit

This brand new palette has garnered a lot of attention since its launch and the votes prove it! Featuring 3 shades of highlighter and 3 of bronzed contour, it is voters’ go-to palette. Runner up was 100% Pure’s Fruit Pigmented® Luminizer. Voters liked its subtle color and shimmery radiance.

Haircare Winners 

Best Shampoo: Innersense Organic Beauty — Pure Harmony Hairbath Shampoo

Voters seemed to be in harmony with the vibes Innersense gives off. This shampoo boosts moisture while gently cleansing your strands. The perfect shampoo to enhance your shower routine! Lots of votes also poured in for LifeVantage — TrueScience® Invigorating Shampoo!

Best Conditioner: Innersense Organic Beauty — Sweet Spirit Leave In Conditioner

This leave-in conditioner is unlike any other and our voters agreed! This ultra lightweight spray provides body and makes hair more manageable. Its natural fragrance and organic plant extracts leave hair free-flowing and ready for any style. Runner up was LifeVantage — TrueScience® Nourishing Conditioner!

Best Hair Treatment: LifeVantage — TrueScience® Scalp Serum

Voters loved how this serum provides better looking hair by nourishing the scalp. By maintaining healthy scalp microflora, this science backed serum helps support hair growth. Tropic Skincare’s deeply hydrating Hair Feast Conditioning Treatment came in second.

Best Styling Product: Innersense Organic Beauty — Quiet Calm Curl Control

Our curly hair voters know that this curl cream keeps those curls in check. Nothing but soft, bouncy curls in sight and absolutely no frizz. Runner up was Jusu Body’s Hair Putty for its ability to provide hold without making hair stiff.

Body Care Winners 

Best Body Lotion: Skinny & Co. — Rose Jojoba Body Melt

This unique body lotion won voters over with its coconut oil based formula. It replenishes your skin’s natural ability to heal and correct imperfections. This body melt is perfect for dry winter skin! Voters also loved Luxe Beauty Skincare’s Luxe Lotion Face, Neck & Hand Moisturizer for its high-quality ingredients.

Best Body Wash/Bath Product : basd body care — Invigorating Mint Body Wash

This winner will awaken your senses. Basd’s body wash in invigorating mint is the perfect way to kick off your morning! Formulated with organic aloe and green tea, it will leave yiou feeling soft and so smooth. Runner up was Gryph & IvyRose’s Poppin’ Bubbles which makes bath time so much more fun!

Best Deodorant: Primally Pure — Charcoal Deodorant

Charcoal is super on-trend, but that is not the only reason why voters loved this deodorant! Primally Pure’s Charcoal Deodorant really works. They have spent years perfecting this formula. It is gentle on your underarms while providing unparalleled protection. Native’s Lavender & Rose Deodorant was runner up for its beautiful floral scent and strong protection.

Men’ Care Winner 

Native — Cucumber & Mint Body Wash

This cool, crisp, and refreshing body wash won voters over with how soft, clean, and moisturized their skin felt. Voters also loved that the scent is not too overpowering! The men gave props to Olie Biologique’s All Natural Pre & Post Shave Whisker Oil for how it has taken their shave to the next level.

Baby and Kids Winner 

Chargrin Valley Soap & Salve — Baby Me! Baby Bum Salve

You can rest easy using this baby salve on your little ones because our voters absolutely love it! Formulated with gentle healing herbs, anti-fungal wildcrafted myrrh and anti-inflammatory evening primrose oil. This balm provides gentle, yet effective protection. Runner up was Rocky Mountain Soap Company’s Baby Bum Balm. It is the perfect alternative to petroleum based creams.

Beauty Enhancer Winner 

One Ocean Beauty — Collagen Supplement

This collagen supplement won voters over with its ability to combat skin aging from the inside out. This clinically proven supplement will not disappoint. Voters also love One Ocean Beauty for the brand’s commitment to protecting our oceans. Runner up was Olbas Herbal Remedies’ Inhaler, which helps you endure seasonal discomfort.


2018 Dirty Thinkers’ Choice Awards Winners was originally published in Think Dirty on Medium, where people are continuing the conversation by highlighting and responding to this story.


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