8 Days of Awesome Women: Day One – Brenda Hyre, Rejuva Minerals

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Today’s modern woman looks, feels, and acts different than women in past generations. We watch in awe as women gracefully build empires from the ground up, and flatten any social constraints. We celebrate as women around the world continue to put up a fight for causes they’re passionate about, and unapologetic when it comes to their ambitions. Today, we’re multidimensional, doing work that we love, that inspires us, literally kicking butt and taking names.

Think Dirty wants to celebrate International Women’s Day by featuring one role model a day leading up to March 8th! Each of these ladies pursued their life’s work with passion, vision, grace and dedication. So, let’s keep the legacy going and growing! Let’s keep the commitment to inspire and empower one another, to create and build the lives we deserve to lead.

Kicking off our countdown to International Women’s Day is Brenda Hyre, President and Founder of Rejuva Minerals (a rated clean brand in our app BTW!) – a line of beauty products which contain nothing but the best of organic, gluten-free, vegan friendly, non-GMO ingredients.

We must do one thing everyday that scares us, said an inspiring woman of her times Eleanor Roosevelt. Brenda followed the mantra when she left her secure career. On one delightful day, Brenda decided to part ways with the healthcare industry to pursue the path of entrepreneurial success, which would only be rewarded by inevitable challenges and necessary risks.

Like many women, Brenda struggled with skin sensitivities for years. Like many women, she was tired of the daily battle with allergies she couldn’t even identify. How annoying is that? It was the realization that her skin irritations were from the cosmetics she used routinely throughout her entire life. Brenda thought, there was clearly something essential missing in the cosmetic industry. Like many women, she wanted a line of accessible, high quality beauty products that served the varying needs of those with sensitive skin. A product line that was free of the common toxic ingredients used in day-to-day products. This individual wanted a solution, so she created one.

With a passionate team of professional chemists and her partner and co-founder, Troy Hyre, Rejuva Minerals was launched in 2006. An inspiration to future femtrepreneurs, Brenda  stepped outside of the world she knew, her comfort zone. She took the risks she found intimidating because they were inseparable from her passion.

Read Brenda’s story to learn how there is no better return on investment than investing in yourself.


Tweet us and share who’s the awesome women that inspires you hashtag @thinkdirty #IWD2016 #awesomewomen

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