This blog post is part of a paid partnership with Native. All opinions and information shared in this post is our own interpretation of a trusted source.
As a beauty customer, you’re probably used to seeing lengthy and complicated ingredient lists that don’t provide any actual information. This is especially true with hair products, which tend to be packed full of ingredients that are used to develop a product’s scent, texture, or add preservation time.
The unfortunate reality of the situation is that many ingredients used in conventional hair products don’t contribute to your hair or scalp, and could actually damage your hair in the long run. For example, Sodium Lauryl Sulfate (aka SLS) can strip your mane of essential oils that are necessary for healthy hair and break down proteins.
Now that we’ve gotten the bad news out of the way, we’re very excited to report that your days of using mediocre hair products with far too many ingredients are in the past. Less is more, especially when you’re using the right ingredients that care for your hair.
Native, the brand behind some of the best (and best-known) natural deodorants on the market, has a haircare line. Founded with the mission to empower shoppers to say no to ingredients that don’t benefit them, Native set their sights on their next goal: revolutionizing haircare.
These aren’t your average naturally-derived hair products. As the skincare and beauty industry has grown, natural beauty and hair care products have sometimes picked up a bad reputation in terms of not delivering the same results as our old standbys. There’s a false narrative that hair products don’t work unless they’re packed to the brim with ingredients and that natural hair products just can’t compete.
Without any of the unnecessary ingredients that harm your hair, Native leaves you one thing — great hair. As always, Native’s formulas are simple & effective, and more detailed ingredient information is easily accessible on target.com. Did we mention that they’re paraben-free, sulfate-free, dye-free, silicone-free, and cruelty-free? Maybe you really can have it all!
The first launch includes 3 product collections, each in one of Native’s signature scents, with each tailored towards a specific hair need: moisturizing, strengthening, and volumizing.
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An Original Hair Product With Only 10 Ingredients was originally published in Think Dirty on Medium, where people are continuing the conversation by highlighting and responding to this story.