Dirty Thinkers’ Choice Awards Winners 2020

2020 awards clean-beauty makeup skincare

Drumroll please …… the results are in! Our annual awards that showcase the very best in clean beauty are here. Our Dirty Thinker’s knocked it out of the park this year, with thousands of you placing your votes to choose the cleanest and highest-quality products in the game. Scroll through and discover new products and brands that could become your 2021 skincare saviors. Best of all, sit back and relax knowing you can forget your ingredient list worries — these ones are all-clean.

Thank you to everyone who participated in this year’s Awards, we couldn’t have done it without you!

Best in Skincare 

Best Serum Winner: Green Bee Botanicals Perfecting Serum

Green Bee Botanicals came out on top with their vitamin and CBD-infused Perfecting Serum that works for all skin types. Balance your skin tone and fight blemishes with antibacterial and anti-inflammatory CBD, while Vitamins C and E soothe and protect.

Runner-Up: Grown Alchemist Instant Smoothing Serum Tri-Hyaluronan Complex

Best Moisturizer Winner: Mad Hippie Triple C Night Cream

Cult-favorite brand Mad Hippie’s new Triple C Night Cream won our voters over this year. Get your overnight hydration on and wake up refreshed with 19 active ingredients and 3 forms of Vitamin C.

Runner-Up: Juice Beauty Stem Cellular Anti Wrinkle Moisturizer

Best Cleanser Winner: Lo & Behold Naturals Echinacea and Chamomile Cleansing Balm

Gentle but powerful, the Echinacea and Chamomile Cleansing Balm from Lo & Behold Naturals was the fan-favorite this year. Melt away all makeup and dirt without stripping your skin of what it needs with this purifying cleanser.

Runner-Up: Be Natural Organics Micellar Cleansing Water

Best Toner Winner: Lo & Behold Naturals Honeysuckle & Aloe Facial Toner

You guys loved the Honeysuckle & Aloe 100% vegan toner spray, also from Lo & Behold Naturals. Light and refreshing, this formula can be spritzed on day or night whenever you need a skin boost.

Runner-Up: Primally Pure Everything Spray

Best Exfoliator Winner: Viking Beauty Secrets Certified Organic Exfoliating Face Scrub with Icelandic Volcanic Sand and Rowanberries

The votes are in for best exfoliator, and Viking Beauty Secrets came in hot with their Exfoliating Face Scrub. Volcanic Sand might sound scary, but it’s gentle enough even for sensitive skin, and works to draw out toxins and impurities.

Runner-Up: Codex Beauty Bia Exfoliating Wash

Best Eye Cream Winner: Eyetitude NoCrowZ Retinol Eye Cream

Our voters loved this powerful Retinol Eye Cream from Eyetitude. Vitamin A locks in moisture and Vitamin E gives you all the nourishment your delicate eye area needs. You look beautiful at all ages, we just want to make sure your skin is taken care of.

Runner-Up: Codex Beauty Bia Eye Gel Cream

Best Acne Treatment Winner: Qēt Botanicals Spot Serum

The Dirty Thinkers have spoken, and their preferred way to fight acne is with the Qēt Botanicals Spot Serum. This serum fights not just blemishes but also what causes irritated skin with antibacterials and nutrients. Let natural healing begin!

Runner-Up: Province Apothecary Clear Skin Advanced Spot Concentrate

Best Face Mask Winner: Buck Naked Soap Company Raw Blue Agave Rejuvenation + Hydration Mask

The voter’s favorite this year was this nutrient-packed hydrating mask from Buck Naked Soap Company. Pure raw blue agave, combined with hyaluronic acid and AHAs, penetrates the skin quickly to deliver a burst of deep hydration without adding extra oil.

Runner-Up: Juice Beauty Prebiotix Instant Flash Facial

Best Sunscreen Winner: Grown Alchemist Natural Hydrating Sunscreen Broad Spectrum SPF-30

The top sunscreen prize this year goes to Grown Alchemist’s lightweight, vegan SPF 30 formula designed to blend in effortlessly on your skin. Zinc oxide fights both UVA and B rays and environmental stressors.

Runner-Up: Mad Hippie Facial SPF

Best in Makeup 

Best Face Makeup Winner: Fitglow Beauty Conceal+

Fitglow Beauty’s top-rated Conceal+ was the favorite this year. Full-coverage but still good for your skin, take your clean makeup routine up a notch with this plant-powered formula.

Runner-Up: Zao Organic Makeup Organic Concealer

Best Mascara Winner: Fitglow Beauty Vegan Good Lash

Finally, a clean mascara you can count on! The people have spoken, and Fitglow Beauty’s Vegan Good Lash was voted best mascara. Get volume and length while plant proteins & extracts boost your natural lash health and growth.

Runner-Up: Rejuva Minerals Mega Lash Mascara

Best Lip Color: Fitglow Beauty Lip Color Serum

Fitglow Beauty killed it this year, taking all the top spots for 2020’s Clean Makeup winners. Their Lip Colour Serum is the epitome of lip luxury, that plumps and moisturizes while adding the perfect amount of color and shine.

Runner-Up: Mad Hippie Cheek + Lip Tint

Best in Hair Care 

Best Styling Product: Bounce Curl Light Hold Creme Gel

Your best hair days are ahead of you with Bounce Curls’ Light Hold Creme Gel! Lightweight but built to hold curls, your hair will feel weightless and frizz-free.

Runner-Up: Innersense Organic Beauty I Create Hold

Best Curl Product: Bounce Curl Avocado & Rose Oil Clump & Define Cream

The Dirty Thinker’s Choice for your best curls ever is the Bounce Curl Avocado & Rose Oil Clump & Define Cream. This vegan cream softens with a blend of 10 oils to create defined curls that don’t feel weighed down by product.

Runner-Up: Innersense Organic Beauty Quiet Calm Curl Control

Best Hair Treatment/Mask: Soapbox Coconut Oil Rejuvenating Deep Conditioner

The award for best hair treatment goes to Soapbox’s Rejuvenating Deep Conditioner, designed to replenish dry hair by preventing damage and boosting hydration and shine with moisture-rich coconut oil.

Runner-Up: Bounce Curl Moisture Balance Leave-In Conditioner

Best Shampoo: Innersense Organic Beauty Pure Harmony Hairbath

Get your zen on with Innersense’s gentle Pure Harmony Hairbath daily shampoo. This voter fave has the perfect balance of ingredients to cleanse and nourish your hair, with a blend quinoa extract, shea butter, and coconut and avocado oils.

Runner-Up: Rocky Mountain Soap Company Rosemary Mint Natural Shampoo

Best Conditioner: Soapbox Coconut Oil Moisture & Nourish Conditioner

Restore moisture and shine to your mane with the top-voted Coconut Oil Moisture & Nourish Conditioner from Soapbox. Vitamins E & K plus coconut oil pack a powerful dose of hydration, and coconut oil helps to prevent further protein loss.

Runner-Up: Innersense Organic Beauty Pure Inspiration Daily Conditioner

Best in Body Care 

Best Body Wash/Soap: Soapbox Coconut Milk & Sandalwood Deep Moisture Body Wash

Our body wash winner will give you the best clean possible! You guys loved Soapbox’s Deep Moisture Body Wash for its double-duty hydrating and cleansing action, keeping you clean but still locking in moisture with shea butter and aloe.

Runner-Up: Babo Botanicals 3 in 1 Eucalyptus Remedy™ Plant Based Shampoo, Bubble Bath and Wash

Best Toothpaste: David’s Premium Natural Toothpaste — Peppermint

This year you chose David’s naturally whitening and plaque-fighting toothpaste as your 2020 favorite. Try your safest toothpaste yet, but still get all the cleansing and freshness you need to keep your teeth in tip-top shape.

Runner-Up: Keeko Superclean Charcoal Toothpaste

Best Body Lotion: Basd refreshing citrus grapefruit body lotion

For the 2020 Body Lotion Winner, the prize went to basd’s ultra-moisturizing citrus grapefruit scent. This plant-based lotion provides luxurious everyday moisture with a refreshing citrus scent, perfect for fighting off winter dryness.

Runner-Up: Soapbox Coconut Milk & Sandalwood Deep Moisture Lotion

Best Deodorant: Cleo+Coco Zero-Waste Deodorant Bar, Lavender Vanilla

Yay for zero-waste! First prize for deodorants went to Cleo+Coco’s Zero-Waste formula, which comes in a plastic-free wax applicator. And you’re not sacrificing safety for effectiveness, this deodorant will absorb excess moisture and fight odors all day long.

Runner-Up: Thesis Beauty Deodorant Essential

Best in CBD Skincare 

Blunt Skincare MOONROCK Full Spectrum Renewal Face Oil

This lush Full Spectrum Renewal Face Oil won voters over with its unique formula. A blend of anti-inflammatory cannabis extract and multivitamins boosts skin health and repairing, so you can put your best face forward.

Runner-Up: Cannuka Calming CBD Eye Balm

Best in Baby & Kids 

Primally Pure Baby Balm

Your 2020 favorite for the little ones was the Primally Pure Baby Balm. No wonder — the multipurpose formula soothes and diminishes diaper rash, prevents stretch marks, and heals cracked nipples.

Runner-Up: Babo Botanicals Sensitive Baby Daily Hydra Baby Lotion — Fragrance Free

Best in Household

Branch Basics Premium Starter Kit

Voters loved the Branch Basics Premium Starter Kit, an all-in-one cleaning set that will let you kick your old cleaning supplies to the curb. The kit comes with a powerful Concentrate formula that combines with water to create cleaners for the bathroom, windows, floor, and even laundry!

Runner-Up: Truce All-Purpose Cleaner

Best in Fragrance

Province Apothecary Uplift Wellness Roll-On

Boost your mood and confidence with our 2020 fragrance winner from Province Apothecary. This blend is designed to invigorate and re-energize with bright notes of Bergamot and Geranium, and calming Ylang Ylang and Jasmine.

Runner-Up: Abel Green Cedar

Best Indie Beauty Brand 


The Dirty Thinker’s have spoken, and Eyetitude takes the prize for Best Indie Beauty Brand of 2020!

Runner-Up: Codex Beauty

Breakthrough Brand of the Year 

Grown Alchemist

Our second-ever prize for Breakthrough Brand of the Year goes to Grown Alchemist! Grown Alchemist is an Australian-based skincare brand that focuses on achieving your best skin ever through innovative, science-based formulas. Their top-tier natural active ingredients target cellular renewal, skin nutrition, and use the body’s natural capabilities to slow skin aging processes.

Grown Alchemist is challenging the beauty status quo and showing us how powerful skincare can be, using expert cosmetic research to create unique formulas. They coined the term “Bio-compatible Beauty”, meaning beauty that works in harmony with your body’s natural chemistry.

Some of our standout products include their SPF 30 (that took home Best Sunscreen this year), Hydra-Repair Day Cream, and Tinted-Age Repair Lip Treatment.

That’s all folks! We hoped you enjoyed this year’s Awards as much as we did. Check out last year’s winners here, and we can’t wait to do this all over again next year.


Think Dirty Team

Dirty Thinkers’ Choice Awards Winners 2020 was originally published in Think Dirty on Medium, where people are continuing the conversation by highlighting and responding to this story.

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