Dirty Thinkers’ Choice Awards Winners for 2024

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The results are in! Our dedicated community of Dirty Thinkers has spoken, and we’re thrilled to announce this year’s best clean products. These award-winning picks prove that clean beauty is here to stay — effective, ethical, and empowering. Without further ado, here are your 2024 Dirty Thinkers’ Choice Award winners!

Best Cleanser Winner 🏆

The Golden Secrets — Illuminating Cleansing Oil

The Golden Secrets’ Illuminating Cleansing Oil was voted the clear winner for the best all-natural cleanser of the year. Made with essential fatty acids and antioxidants, this luxurious oil effortlessly removes makeup, sunscreen, and impurities while leaving your skin nourished and radiant.

Best Serum Winner 🏆

Africology — Balancing Serum

Africology’s Balancing Serum was voted the clear winner for the best all-natural serum of the year. Infused with botanical extracts, this serum works to regulate oil production, reduce redness, and promote an even skin tone, giving you a flawless, glowing complexion.

Best Exfoliator Winner 🏆

The Golden Secrets — Magic Brightening Powder

The Golden Secrets’ Magic Brightening Powder was voted the clear winner for the best all-natural exfoliator of the year. Enriched with brightening agents, this gentle yet effective powder smooths skin texture, evens out tone, and reveals a luminous glow.

Best Moisturizer Winner 🏆

Africology — Africology Moisturiser

Africology’s Africology Moisturiser was voted the clear winner for the best all-natural moisturizer of the year. This rich, nutrient-packed cream delivers deep hydration, plumps the skin, and restores the skin barrier for lasting comfort.

Best Eye Cream Winner 🏆

Rocky Mountain Soap Company — Essentials Eye Cream

Rocky Mountain Soap Company’s Essentials Eye Cream was voted the clear winner for the best all-natural eye cream of the year. Packed with plant-based ingredients, it targets puffiness, dark circles, and fine lines, leaving the delicate eye area revitalized.

Best Face Oil Winner 🏆

Blossom Essentials — Hydration Oil

Blossom Essentials’ Hydration Oil was voted the clear winner for the best all-natural face oil of the year. This lightweight yet deeply nourishing oil is crafted to lock in moisture, enhance elasticity, and boost your natural glow.

Best Acne Treatment Winner 🏆

Earthley — Clear Skin Essential Oil Roller

Earthley’s Clear Skin Essential Oil Roller was voted the clear winner for the best all-natural acne treatment of the year. Featuring purifying essential oils, this roller reduces redness, soothes irritation, and promotes a clearer complexion.

Best Toner Winner 🏆

Hello Joyous — Magical Mist Toner

Hello Joyous’ Magical Mist Toner was voted the clear winner for the best all-natural toner of the year. Light and refreshing, it hydrates, calms, and preps the skin while earning its spot as this year’s Best Product Overall for its multitasking magic.

Best Beauty Enhancer Winner 🏆

Eyetitude — IllumineyeZ Rejuvenator

Eyetitude’s IllumineyeZ Rejuvenator was voted the clear winner for the best all-natural beauty enhancer of the year. Designed to brighten and rejuvenate the under-eye area, it reduces puffiness, fine lines, and dark circles for a well-rested look.

Best Bath Winner 🏆

The Golden Secrets — Royal Codes Bath Soak

The Golden Secrets’ Royal Codes Bath Soak was voted the clear winner for the best all-natural bath product of the year. This indulgent soak transforms your bath into a spa experience, soothing your body and mind with minerals and aromatic botanicals.

Best Deodorant Winner 🏆

Milk + Honey — Extra Strength Deodorant

Milk + Honey’s Extra Strength Deodorant was voted the clear winner for the best all-natural deodorant of the year. Formulated with natural ingredients, it neutralizes odor while being gentle on sensitive skin, keeping you fresh all day.

Best Body Wash Winner 🏆

Rocky Mountain Soap Company — Lemongrass Everything Wash

Rocky Mountain Soap Company’s Lemongrass Everything Wash was voted the clear winner for the best all-natural body wash of the year. With a refreshing zesty lemongrass scent, this gentle cleanser invigorates without stripping your skin.

Best Feminine Deodorant Winner 🏆

Bona Dea Naturals — Bona Dea Naturals Feminine Oil Spray

Bona Dea Naturals’ Feminine Oil Spray was voted the clear winner for the best all-natural feminine deodorant of the year. Thoughtfully crafted, it soothes irritation and keeps you feeling fresh and balanced.

Best Body Oil Winner 🏆

Africology — Skin Conditioning Body Oil

Africology’s Skin Conditioning Body Oil was voted the clear winner for the best all-natural body oil of the year. Absorbing quickly into the skin, this luxurious oil nourishes deeply and leaves your skin silky smooth.

Best Self Tanner Winner 🏆

Suntegrity Island Tan — Gradual Self Tanning Drops

Suntegrity’s Island Tan Gradual Self Tanning Drops were voted the clear winner for the best all-natural self-tanner of the year. Free from harmful chemicals, these drops deliver a natural, sun-kissed glow that seamlessly integrates into your skincare routine.

Best Dry Shampoo Winner 🏆

Hello Joyous — Dry Shampoo

Hello Joyous’ Dry Shampoo was voted the clear winner for the best all-natural dry shampoo of the year. Perfect for in-between wash days, it absorbs excess oil, adds volume, and leaves no residue for a refreshed look.

Best Styling Product Winner 🏆

Evolvh — WonderBalm Magic for Curls and Straightening

Evolvh’s WonderBalm Magic was voted the clear winner for the best all-natural styling product of the year. This versatile balm tames frizz, enhances curls, and creates sleek, straight styles effortlessly.

Best Hair Treatment Winner 🏆

Evolvh — Better Roots Rootboost Serum

Evolvh’s Better Roots Rootboost Serum was voted the clear winner for the best all-natural hair treatment of the year. With its nutrient-rich formula, it strengthens roots and promotes healthier, fuller hair.

Best Eyeliner Winner 🏆

Rejuva Minerals — Natural Eyeliner & Brow Pencil in Black Sapphire

Rejuva Minerals’ Natural Eyeliner & Brow Pencil was voted the clear winner for the best all-natural eyeliner of the year. Its creamy texture glides on effortlessly for precise lines and a polished look.

Best Concealer Winner 🏆

100% Pure — Fruit Pigmented® 2nd Skin Concealer

100% Pure’s Fruit Pigmented® 2nd Skin Concealer was voted the clear winner for the best all-natural concealer of the year. Lightweight and nourishing, it blends seamlessly to hide imperfections with a natural finish.

Best Shaving Winner 🏆

Healthy Body Investment — Shaving Cream Soap

Healthy Body Investment’s Shaving Cream Soap was voted the clear winner for the best all-natural shaving product of the year. This gentle formula ensures a smooth, irritation-free shave, ideal for sensitive skin.

Best Fragrance Winner 🏆

Serene Body Health — Amplify Perfume Oil

Serene Body Health’s Amplify Perfume Oil was voted the clear winner for the best all-natural fragrance of the year. Its clean, captivating scent uplifts your mood and leaves a lasting impression.

Best Aromatherapy Winners 🏆

BALIPURA — Pure Love Spray & Space Clearing Spray

BALIPURA’s Pure Love Spray & Space Clearing Spray were voted the clear winners for the best all-natural aromatherapy products of the year. These sprays create a calming and uplifting atmosphere, perfect for enhancing your space.

A huge congratulations to all the winners! Thank you to our amazing community of Dirty Thinkers for voting and helping us celebrate the best in clean beauty. Here’s to another year of making conscious, toxin-free choices!

Disclosure: We are a professional review and product rating website and mobile app that receives compensation from the companies whose products we review and rate. We are independently owned and the opinions expressed here are our own interpretations of a trusted source.

This blog post is part of a paid partnership with all brands mentioned. All opinions and information shared in this post is our own interpretation of a trusted source.


Dirty Thinkers’ Choice Awards Winners for 2024 🏆 was originally published in Think Dirty on Medium, where people are continuing the conversation by highlighting and responding to this story.


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