ogilvydigitalhealth: We’re using an increasing number of cosmetic...

ogilvy health think dirty UK



ogilvydigitalhealth:

We’re using an increasing number of cosmetic products on a daily basis, but as the beauty industry isn’t required to list ALL of the ingredients on their product labels, it begs the question; do we really know what we’re putting on to our skin? The Think Dirty app is designed to help consumers to make more informed choices about the products they use. Users can either search for a product using the app’s extensive database or scan the product’s bar code to see a full list of the ingredients it contains. Ingredients are given a “Think Dirty” rating fro 0-10, based on their potential toxicity.

We just realized we are famous in the UK!


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