Think Dirty 2016 in Review

2016 beauty think-dirty year-in-review

2016 was a tumultuous year to loathe in many ways. Overall it had has its challenges, it broke hearts and might have derailed dreams. But at the same time, it’s been the 3rd year of an amazing ride for Think Dirty. As an annual tradition, on the eve of new year, I would love to reflect on many of the memorable moments. The one that tops the list would be our Android version launch one month ago in Play Store! For all the anxious Android users out there, we thank you and will continue work on updates and bug fixes. And… here are a few fun facts and highlights for 2016.

6,180,573 unique scans

Top 10 Most Liked Verified Products

  1. Rejuva Minerals Water Resistant Mega Lash — Lengthening & Thickening Mascara — Midnight (Black)
  2. Innersense Organic Beauty — Create Finish Working Spray
  3. Tropic Skin Revive Nourishing Cream Concentrate
  4. Okoko Cosmetiques Les 16 Precieux ™ Ultimate Oil Serum
  5. La Mav Intense Moisture Nightly Repair Nectar
  6. Duckish Natural Skin Care Tea Tree Body Butter
  7. Elate Clean Cosmetics Vivacious Sheer Lipstick
  8. Kosmatology Mini Goody Goody Grapefruit (Grapefruit) Lotion Bar
  9. Erin’s Faces Clarifying Serum
  10. Living Nature Vitalising Cleanser

Top 10 Most Liked Unverified Products

  1. Shea Moisture Raw Shea Butter Moisture Retention Shampoo
  2. Kiss My Face Whenever Shampoo
  3. The Honest Company Sunscreen SPF 30
  4. Acure Organics Repair Shampoo — Argan
  5. Juice Beauty Stem Cellular Repair CC Cream
  6. Pacifica Alight Multi-Mineral BB Cream
  7. Dr. Bronner’s Lavender Coconut Lotion
  8. John Masters Organics Evening Primrose Shampoo for Dry Hair
  9. Tom’s Of Maine Long Lasting Beautiful Earth Women’s Deodorant
  10. Aubrey Organics Blue Camomile Hydrating Shampoo

Top 10 Most Saved Products

  1. The Honest Company Honest Shampoo & Body Wash
  2. Acure Organics Brightening Facial Scrub
  3. Tom’s of Maine Natural Long-Lasting Deodorant Wild Lavender
  4. Acure Organics Brightening Facial Scrub
  5. Shea Moisture Raw Shea Butter Moisture Retention Shampoo
  6. Cetaphil Gentle Skin Cleanser
  7. Thayers Rose Petal Witch Hazel — Alcohol-Free Toner
  8. The Honest Company Honest Face + Body Lotion
  9. Urban Decay Naked 2 Eyeshadow Palette
  10. Josie Maran Argan Oil

Top 10 Liked Verified Brands

  1. Kosmatology
  2. Rejuva Minerals
  3. Living Nature
  4. Erin’s Faces
  5. Rocky Mountain Soap Company
  6. Innersense Organic Beauty
  7. Tropic Skincare
  8. Born Skincare
  9. Biossance

Accolades and Mentions!

  1. Made it to O Magazine September Issue 

2. Made it to the NPR On Point!

3. A nice shoutout on A Plus!

WTF Is Clean Beauty And Should You Try It?

4. A very special feature by Deborah Aarts from Canadian Business Magazine!

5. We are proudly made in Toronto and honour to be featured as part of StartUp Here Toronto!

Photo Credits: City of Toronto Startup Here Toronto

6. BNN Disruptors Pitch

Disruptors Pitch: Think Dirty

7. MaRS Aha Moment

8. First Skype Live TV for Cheddar Life.

How Think Dirty's App Finds Potentially Harmful Ingredients in Beauty Products

9. We made it in the top 3 finalists at the Social Finance Forum.

Photo courtesy of MaRS SVX

Also got to pitch at TSX!

10. Cosmoprof Hong Kong — an eye opening experience to visit one of the biggest beauty conference in Asia!

Our team worked hard but pamper hard, that time we enjoyed a nice offsite spa day:

Occasionally we get the odd non-beauty item submitted to our database. Guess some users missed the memo! Here are our 10 strangest submissions thus far.

  1. Beer: 66 submissions
  2. Cereals: 83 submissions
  3. Coke Zero: 35 submissions
  4. Cigarettes 62 submissions
  5. Wine: 10 submissions
  6. Dog Treats: 7 submissions
  7. Book: 20 submissions
  8. Advil: 9 submissions

… including US, Canada, France, UK, Netherlands, Russia, Hong Kong, Australia, China, Brazil, Peru, South Africa, UAE across 5 continents!

Also this year we got our first orders from Colombia and Iceland! Those are places we would love to go some day to meet our fans.

Thanks to all our partners, supporters, users for such an amazing journey. On behalf of Think Dirty Team, I wish you all a wonderful year ahead in 2017!


Happy 2016! xo Lily + Think Dirty Team

Originally published at on January 1, 2017.

Think Dirty 2016 in Review was originally published in Think Dirty on Medium, where people are continuing the conversation by highlighting and responding to this story.

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