The Future of Beauty: Top Trends to Look out for in 2023

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If one thing is certain, it’s that beauty trends change so quickly that it’s often hard to keep up. This year, slugging with thick moisturizing products, minimal makeup looks, 90s hair, ombre lips, and plant-based products took the world by storm. But next year, the top trends will be a little different.

Luckily, we’ve researched the most popular beauty trends forecasted for 2023, so you can start including them in your daily makeup, hair, and skincare routines.

The “cold” look

This winter-inspired makeup look can be found all over TikTok, as it’s trendy during the colder months. Even better, you likely won’t need to buy any new products to achieve this look at home. All you’ll need is a rosy pink blush and a blush brush.

After finishing your foundation and concealer, apply the rosy hue to your cheekbones, around your temples, towards the top of your eyebrows, and under your eyebrow on the brow bone. Then, dab some blush onto the bridge and tip of your nose. The goal is to make it look like you’ve been out in the cold for a couple of hours!

If you’re eager to try the look yourself, check out this cold girl makeup tutorial:

Trying "I'm cold" makeup❄️💫

Tinted sunscreen is the new foundation

As we learn more and more about the importance of sunscreen when it comes to anti-aging and protecting yourself from skin cancer, foundation is slowly but surely getting replaced. In 2023, we anticipate more and more people will use high-quality tinted sunscreen instead of a thick foundation. It’s lightweight, provides a bit of coverage, and will keep your precious face safe from the sun’s harmful rays.

Gym lips

Yes, you heard us correctly…gym lips. If you’re scratching your head wondering about this beauty trend, don’t worry, as we’ve got the scoop. The gym lips trend was invented by celebrity makeup artist Kelli Anne Sewell and has become popular among ladies who like a cleaner, more subtle lip look. For gym lips, you simply overline them with a lip pencil close to your natural colour and then finish it off with a moisturizing lip gloss. This look is appropriate for virtually everywhere, including work, a date, a night out with your friends, and of course, the gym.

Glitter eyeliner

Move over brown and black eyeliner; colourful glitter is having its moment in the spotlight. This trend for 2023 was inspired by the hit television show Euphoria. Glitter eyeliner can be applied in many different ways, along with the basic along-the-lash-line application we’re all used to. If glitter eyeliner sounds a bit too daunting, opt for an eyeshadow that contains fine or chunky glitter and apply that to your upper lid and under your lower lashes.

Skincare products with simple ingredients

Clean skincare (as you are aware) was in this year and will be again next year. Choosing products with simple, plant-based ingredients is an easy way to reduce your risk of developing any irritation or allergic reactions. Instead of purchasing skincare products containing a bunch of chemical fillers you can’t pronounce, try to find products filled with vitamin C, retinol, hyaluronic acid, and vitamin E.

Also, did you know that the Think Dirty App offers a Premium version where you can actually search by ingredients AND flag your allergens all within the app? Try it for free with our 7-day trial in the App Store here, or on Google Play here.


The #cleanlook trend has become famous on TikTok and consists of glowing, hydrated skin, minimal makeup, and hair that’s slicked back. With this makeup look, you want to make it look like you’re wearing no makeup. Instead of a full face, go for a tinted sunscreen or moisturizer, clear brow gel, blush, and a coat of mascara. When it comes to this makeup look, less really is more.

The Butterfly Haircut

This unique haircut is an easy way to add effortless volume and texture to long hair. The haircut gets its name as all of the wispy layers give the appearance of butterfly wings. If you’ve got long hair that’s all one length and lacks volume, you won’t regret making a trip to the hair salon for a butterfly haircut.

Brushed-up, bushy brows

In 2023, brow gel will become your best friend. We’re saying “goodbye” to heavily pencilled or pomade-filled brows and “hello” to clear gels that will keep your brows pushed upwards all day. However, if your eyebrows are a little on the sparse side, a brow gel with a tint can help fill them in without making them look too dark.

No matter your personal style, several of these 2023 makeup, beauty, and hair trends are sure to work for you, elevating your everyday look. It’s important to remember to have fun when getting ready each morning and that experimenting before leaving the house is always a good idea. This January, start the New Year off right with bushy brows, a butterfly haircut, and gym lips.

Disclosure: We are a professional review and product rating website and mobile app that receives compensation from the companies whose products we review and rate. We are independently owned and the opinions expressed here are our own interpretations of a trusted source.

The Future of Beauty: Top Trends to Look out for in 2023 was originally published in Think Dirty on Medium, where people are continuing the conversation by highlighting and responding to this story.

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